Cookie Policy

This Cookie Policy explains how italinow.com uses cookies and similar tracking technologies when you visit our website.

The website italinow.com is operated by:

Distributed Growth Sp. z o.o.
ul. Poligonowa 15F
20-817 Lublin
Poland
Email: info@italinow.com

For the purposes of this Cookie Policy, Distributed Growth Sp. z o.o. is the Data Controller.

By using this website, you may receive cookies and similar technologies on your device, depending on your choices and consent preferences.

1. What are cookies?

Cookies are small text files that websites place on your device when you visit them. They allow the website to recognise your device, remember certain information about your visit, improve the browsing experience, and, where consent is given, support analytics and advertising activities.

Cookies may be:

First-party cookies
Cookies set directly by italinow.com.

Third-party cookies
Cookies set by external service providers used on the website, such as analytics, advertising, remarketing, payment, delivery, or website functionality providers.

Session cookies
Cookies that expire when you close your browser.

Persistent cookies
Cookies that remain stored on your device for a specific period, unless deleted earlier.

2. Similar tracking technologies

In addition to cookies, the website may use similar technologies such as pixels, tags, web beacons, scripts, SDKs, local storage, and other identifiers.

These technologies may help us understand how users interact with the website, measure advertising performance, detect errors, improve website functionality, and, where consent is given, deliver personalised advertising.

3. Types of cookies used by this website

The website may use the following categories of cookies:

3.1 Strictly necessary cookies

These cookies are essential for the website to function correctly. They enable basic features such as page navigation, shopping cart functionality, order processing, security, fraud prevention, checkout, language selection, and cookie consent management.

These cookies do not require your prior consent because they are necessary to provide the service requested by the user.

Examples may include cookies used for:

  • Website security

  • Shopping cart functionality

  • Checkout process

  • Session management

  • Language preferences

  • Cookie consent preferences

  • WordPress / WooCommerce functionality

Examples of possible technical cookies:

Cookie namePurposeDuration
PHPSESSIDMaintains the user session during browsingSession
wordpress_test_cookieChecks whether the browser accepts cookiesSession
wordpress_logged_in_*Used for logged-in users and authenticationSession
wp-settings-*Stores user interface preferences for WordPress usersUp to 1 year
woocommerce_cart_hashHelps WooCommerce detect cart changesSession
woocommerce_items_in_cartStores cart status informationSession
wp_woocommerce_session_*Stores cart and checkout session dataUsually up to 2 days
cookie_notice_accepted / cookie_consentStores cookie consent preferencesUp to 12 months

The exact cookie names and durations may vary depending on the website configuration, plugins, and updates.

3.2 Analytics cookies

Analytics cookies help us understand how visitors use italinow.com, which pages are visited, how users navigate the website, and whether technical errors occur.

These cookies are used only where required consent has been given.

The website may use analytics tools such as:

  • Google Analytics 4

  • Google Tag Manager

  • Hotjar or similar behaviour analytics tools

  • A/B testing and performance measurement tools

These tools may collect information such as:

  • Pages visited

  • Time spent on the website

  • Clicks and interactions

  • Approximate location based on IP address

  • Device and browser information

  • Traffic source

  • Conversion events

Where possible, analytics data is collected in aggregated or pseudonymised form.

3.3 Marketing and remarketing cookies

Marketing cookies and similar technologies are used to measure advertising campaigns, show relevant ads, create audiences, perform remarketing, and understand whether an advertisement led to a visit, order, lead, or purchase.

These cookies and pixels are used only if the user has given consent.

The website may use marketing tools such as:

  • Google Ads

  • Google Tag Manager

  • Google Remarketing

  • Meta Pixel / Facebook Pixel

  • Facebook Ads / Instagram Ads

  • TikTok Pixel, where applicable

  • Other advertising platforms used for campaign tracking and optimisation

These tools may process data such as:

  • Page views

  • Product views

  • Add-to-cart events

  • Checkout events

  • Purchase events

  • Device and browser data

  • IP address

  • Advertising identifiers

  • Interaction with ads

  • Approximate location

  • Conversion data

This information may be used to show users more relevant advertisements on third-party platforms and to measure the effectiveness of advertising campaigns.

3.4 Functional cookies

Functional cookies allow the website to remember choices made by the user and provide enhanced features.

These may include:

  • Language preferences

  • Region or market preferences

  • Recently viewed products

  • Display preferences

  • Saved form information, where applicable

Some functional cookies may require consent, depending on their specific purpose and whether they are strictly necessary for the requested service.

4. Third-party services used on the website

The website may allow third-party providers to place cookies or similar technologies on your device, where consent is required and has been provided.

These third parties may include:

Google Analytics

The website may use Google Analytics to collect statistical information about website usage and performance.

Google Analytics may use cookies and similar technologies to collect data about how users interact with the website.

More information about Google’s privacy practices is available in Google’s own privacy documentation.

Google Ads and Google Remarketing

The website may use Google Ads and Google Remarketing services to measure advertising performance and show relevant advertisements to users who have visited the website.

These services may use cookies, pixels, and advertising identifiers.

Meta Pixel / Facebook Pixel

The website may use Meta Pixel to measure the performance of advertising campaigns on Facebook and Instagram, create custom audiences, and perform remarketing activities.

Meta may process certain data as an independent controller or joint controller, depending on the specific service and configuration.

Google Tag Manager

Google Tag Manager may be used to manage scripts, tags, analytics tools, and marketing pixels on the website. Google Tag Manager itself does not usually store personal data, but it may activate other tags that process data depending on the user’s consent choices.

Hotjar or similar tools

The website may use Hotjar or similar tools to understand user behaviour, improve usability, detect technical issues, and analyse user interactions with the website.

Such tools may record anonymised or pseudonymised interactions, such as clicks, scrolling, and navigation behaviour, depending on configuration and consent.

5. Cookie consent

When you first visit italinow.com, a cookie banner may appear allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage cookie preferences

  • Choose specific categories of cookies

Strictly necessary cookies are always active because they are required for the website to function.

Analytics, marketing, profiling, and remarketing cookies are activated only after your consent, where legally required.

You may withdraw or change your consent at any time by accessing the cookie settings available on the website.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. How to manage or disable cookies

You can manage cookies through:

  • The cookie banner or cookie settings available on the website

  • Your browser settings

  • Device privacy settings

  • Advertising platform privacy settings

  • Third-party opt-out tools, where available

Most browsers allow you to block, delete, or manage cookies.

Useful browser settings are usually available here:

  • Google Chrome: Privacy and security settings

  • Safari: Privacy settings

  • Mozilla Firefox: Privacy & Security settings

  • Microsoft Edge: Cookies and site permissions settings

Please note that disabling strictly necessary cookies may affect the correct functioning of the website, cart, checkout, or order process.

7. Legal basis for processing

Depending on the type of cookie or technology used, the legal basis for processing personal data may be:

Necessary cookies
Processing is necessary to provide the website and services requested by the user.

Analytics cookies
Processing is based on the user’s consent, where required.

Marketing, profiling and remarketing cookies
Processing is based on the user’s consent.

Security and fraud prevention cookies
Processing may be necessary for our legitimate interest in protecting the website, users, and transactions.

8. Data retention

Cookies are stored for different periods depending on their purpose.

Session cookies are deleted when the browser is closed.

Persistent cookies remain stored for the period indicated by the cookie provider or until the user deletes them.

Consent preferences may be stored for up to 12 months, unless a shorter or longer period is required by law or technical configuration.

Personal data collected through cookies and similar technologies is retained only for as long as necessary for the purposes described in this Cookie Policy, unless a longer retention period is required by law.

9. International data transfers

Some third-party providers used by the website may process personal data outside the European Economic Area.

Where personal data is transferred outside the EEA, appropriate safeguards are applied, such as:

  • Adequacy decisions by the European Commission

  • Standard Contractual Clauses

  • Additional technical and organisational safeguards

  • Other lawful transfer mechanisms under the GDPR

10. User rights

Under the GDPR, users may have the following rights:

  • Right of access to personal data

  • Right to rectification

  • Right to erasure

  • Right to restriction of processing

  • Right to data portability

  • Right to object to processing

  • Right to withdraw consent at any time

  • Right not to be subject to fully automated decisions producing legal or similarly significant effects, where applicable

  • Right to lodge a complaint with a competent supervisory authority

To exercise your rights, you can contact us at:

info@italinow.com

You also have the right to lodge a complaint with the competent data protection authority.

For Poland, the competent authority is the President of the Personal Data Protection Office, known as UODO.

11. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements, website functionality, third-party tools, or business operations.

The latest version will always be available on italinow.com.

12. Contact

For questions about this Cookie Policy or the processing of personal data, please contact:

Distributed Growth Sp. z o.o.
ul. Poligonowa 15F
20-817 Lublin
Poland
Email: info@italinow.com